Shampoo & Conditioner
Curly Hair Bath
Frequent Use Conditioner
Frequent Use Conditioner
This shampoo can be used every single wash day to enhance your natural curl pattern and add shine to hair. It even makes detangling easier. Already in love with it? Save by buying the bulk size.
Frequent Use Conditioner
Frequent Use Conditioner
Frequent Use Conditioner
This is a light, gentle conditioner that effectively moisturizes without weighing hair down or over moisturize. Use as needed for conditioning or detangling.
Bond Building Mask
Frequent Use Conditioner
Bond Building Mask
This plant-based mask uses PROPLEX™, a 100% plant-derived complex from apples and vegetables that restructures hair fibers and relinks ionic bonds to repair hair, reduce breakage and increase elasticity and shine.
Styling Products
Step 1 - leave in
Step 2 (option 1) - gel (Medium to Coarse hair)
Step 2 (option 1) - gel (Medium to Coarse hair)
Air-dry by itself or use before other stylers and diffuse to give your waves, curls, and coils the manageability you've been craving. It's concentrated for maximum efficacy, so a little goes a long way. Start with 1/2 a pump for fine, low density, short hair up to 4 pumps for thick, coarse, long hair. Substitute for this if out of stock.
Step 2 (option 1) - gel (Medium to Coarse hair)
Step 2 (option 1) - gel (Medium to Coarse hair)
Step 2 (option 1) - gel (Medium to Coarse hair)
This super-slip gel styler provides hydration and soft control. Dry hair more before applying for a stronger hold. Try Flux Potion instead of Curly Potion for more volume or if you have fine hair. Doubles as a heat-protectant.
Step 2 (optioN 2) -gel (fine to medium hair)
Step 2 (option 1) - gel (Medium to Coarse hair)
Step 2 (optioN 2) -gel (fine to medium hair)
Hydration + volume = this incredible gel styler! Like all OWAY styling products, it not only offers a beautiful result but it has ingredients to protect and improve hair health over time. Doubles as a heat-protectant. Experiment mixing with Curly Potion in different ratios for a combined volume + definition effect perfect for your unique hair and desired look.
step 3 -oil
step 4 (optional) - hairspray
Step 2 (optioN 2) -gel (fine to medium hair)
I love to use one pump of this serum after curls are dry to add shine, definition, and help protect hair from damage. Also it smells AMAZING! Distribute on your hands evenly and then shake and scrunch dry hair.
step 4 (optional) - hairspray
step 4 (optional) - hairspray
step 4 (optional) - hairspray
Do you think hairsprays cause dryness? Not all of them! The quality level of the plant-derived alcohols in this setting mist will help your wash day result last all day without sacrificing moisture. Spray from an arms-length for a soft, touchable hold.